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Electrolyte balance is one of the most critical - yet often overlooked - components of a successful and enjoyable ketogenic diet experience. A sudden shortage in these electrolytes is the culprit behind the muscle cramps, brain fog, headaches, low energy, and digestive and sleep issues that are commonly referred to in keto circles as the “keto flu”. Savvy low carb and ketogenic dieters overcome this by ensuring they ingest adequate amounts of these essential electrolytes to protect their body’s natural balance, and support healthy mental and physical performance. Perfect Keto Electrolytes are for endurance athletes, bodybuilders, busy parents, stay at home moms, students, rockstars - anyone on a low carb or ketogenic diet.